NBCP and Singapore-based market entry consultancy Apples & Spears have formed a partnership to strengthen the regional presence and in-depth market knowledge of the two partners. “Most companies planning a market entry in Southeast Asia have a long-term regional agenda, which we want to facilitate by building up a strong partner network within ASEAN”, says Sandra Appelqvist co-founder of Apples & Spears. “ASEAN integration further stresses the importance of having a regional approach to Southeast Asia. While our focus is on the Philippines, the partnership with Apples & Spears adds a key element to our regional network, enabling us to serve our members even better”, NBCP executive director Joona Selin elaborates.
