Sustainable Fashion was the topic when Volvo Philippines launched its first ever Fika Talks this May 4, 2019 at the Metropolitan Museum of Manila.
The plan is to make Volvo Fika Talks a series of talks that will touch on various topics that will discuss relevant socio-political, cultural, and environmental issues. For this introductory session, Volvo Philippines partnered up with the Swedish Embassy in Manila and the Metropolitan Museum of Manila to shed light and exchange ideas about sustainable fashion.
Key people in the fashion industry as well as fashion and entrepreneur students from different institutions were also present. Prof. Kristyn Caragay from the University of the Philippines delivered a creative yet educational presentation about the concepts of sustainable fashion and how designers of today can contribute to both people and the environment.
Dan Mejia, H&M Head of Communications also shared the company’s efforts by highlighting their corporate vision of “leading the change towards circular and renewable fashion while being a fair and equal company”.
Premier fashion designer Ryan Madamba also showcased its fabulous collection with pieces from five to seven years ago, highlighting that timeless, well-crafted. Madamba is known for having an eye for unique and unconventional materials, such as burlap, to make his creations stand out.
THE MEANING OF FIKA
Fika, in Sweden, is usually a break to enjoy coffee and cake. However, more than being a ritual or a tradition, it is also a time to take a breather from work and grab the chance to socialize and chat with friends and colleagues. Businesses where fika is institutionalized have shown to have more productive teams.